A founder partner of Perfect Relations, a PR firm, Dilip Cherian is widely regarded as Indias Image guru. Dilip is also a columnist and has devoted readers several newspapers in various parts of the country. He is also a former editor of Business India (Indias largest business magazine) and the Observer newspaper.

He is a member of the Board of Governors in Advertising Standard Council of India and on the Governing Council of the National Institute of Design and is member of the National Board of Film Censors.